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Yubo’s talk on the risk and opportunities of managing and planning your IP portfolio: Risks and Opportunities-s

Yubo Zhou, President of Unino IP Consulting (uninno.com), an expert in IP industry. Yubo has been studied and lived in the U.S for years before coming back to China

Matthew Kowalak, Partner of Southern Perspective Shenzhen (http://www.southernperspectivesz.com), a consulting firm that combines the manufacturing process with the complex Chinese legal system.

As usual, we went around the room stating name, what industry you are in, and where your hometown is. And this time, due to popular demand, I made a list of attendees:

Mike Michelini – event organizer
Matt Kowalak – first speaker today
Marilyn – selling apple accessory products
Daven – SOHO selling italian fashion to italy
Vinnie – working at DHgate
Kathy – lawyer in Shenzhen 25 years
Katherine – working at skyworth, doing supply chain IT, volunteer for these ecommerce meetups
Patrick – 1 week back to sZ, from san fransisco looking for startup opportunity
a student from HK (didn’t get his name…)
Bruce – investor, looking at investing in European ecommerce business
Kingdee rep
Ella – in car electronics (tvs, audio), volunteer for these ecommerce meetups
Bones – from Guangxi has online stores selling electronics and fashion clothing.
Ben – first time at meeting, sell LED, and scarf, mostly to indonesia, middle east
Andy- works in japenese, expand friends, listen to speakers
Luigi – 1 year in SZ, italian, social biz betwee china/japan/italy
Kawai – GPS, product manager for 2.0 websites, mobile apps
Kathy – Hunan province, sz 2004, lawyer, before foxconn
Minji – Shanghainese, living/working in HK, new idea for travel industry. Looking for technical partner
Elvin – Anhui province, 2005 to SZ, works for Shenzhen Airline, sister is Minji.
Jeff – toy designer from Canada
Rafael – brazilian entrepreneur
Natasha – working on an ecommerce book.
Stella – selling health goods online.
Kris – does fashion design, spent time in Milan, Italy

Intellectual property on the internet, what law has to do with this.

Matt K.

Business and commerce is moving faster than the law.
copyright – does it specifically say its trademarked in the internet?

ISP lawsuit

Linking Liability

deep linking

Fair use – ticketmaster vs. tickets.com

meta tags – using copyright in hidden code

What matt does:
ADR – alternative dispute resolution – helping people settle cases out of court.

mediation
arbitration – to avoid court.

questions:
limewire
poem
link to fake products, taken down
chinabodyshop.com
google adwords

Yubo Zhou

Planning your IP portfolio

Uninno IP Consulting Co. Ltd.
help company manage IP to gain business advantages
electrical engineer in National Seminconductor
patent lawyer in Foxconn

What is IP – term referring to a number of distinct types of creations of the mind for

which exclusive rights are recognized. patents, trademarks, copyrights, trade/commerce secrets

Claims of a patent:
published document by the government

fighting “bad” patents
whats a bad patent? They dont think the patent should be there in the first place, under which conditions should the patent be there in the first place?

in USA its first time of invention
in China its first to file

example – semiconductor patent in EU vs semiconductor patent in Japan.

Lawsuits back and forth.

Get your IP protected wisely!

1) landscaping, whats out there
2) mining – whats valuable?
3) extraction – what to disclose and what to claim?
4) filing and prosecution
5) maintenance and refinement – how to keep it alive and even better

don’t let your IP sleep….

IP transactions, things to consider when buying:

1) evaluation – can it be invalidated?
2) legal perspective – is it signed off by the correct person?
3) technology perspective – is it long term technology?
4) business perspective – from management point of view, is it going to give you an advantage
5) strategy perspective

My favorite part of his presentation was the end remarks, which I best outlined as:

getting a patent is like getting a gun…but entering China, you are in a room of guns, some are in the light, some are in dark corners. Getting a patent is good, but its simply 1 gun versus many, rather than no gun at all!

It was an exciting event, maybe a little “Deep” in context for some of the attendees…we had to switch the event from last Saturday (due to national holiday yesterday, last Saturday was a working day for offices), and I am annoyed updating the date on all the event sites and word of mouth – plus this was a 3 day weekend and a few regular members are on holiday.

But we are definitely getting a good core group of regulars, which is the most exciting part of all.

Our next meetup with be Saturday August  13 , again in the Kingdee building of High Tech park.

This event will be focused on Copyright, IP (Intellectual property) and other legal issues in the Chinese export industry for ecommerce businesses. We have 2 speakers and will try to make it more interactive with case studies and case studies with the group.

Yubo Zhou, President of Unino IP Consulting (uninno.com), an expert in IP industry. Yubo has been studied and lived in the U.S for years before coming back to China

Matthew Kowalak, Partner of Southern Perspective Shenzhen (http://www.southernperspectivesz.com), a consulting firm that combines the manufacturing process with the complex Chinese legal system.

The Shenzhen Internet Marketing Group is organizing a meetup on Saturday afternoon, August 13, 2011, in the afternoon from 2pm to approx 5 or 6pm.

1) cost – its FREE. the room is given to us for free from King Dee cmpany, and speakers are doing it as volunteers.

2) Directions, there is a map below to the exact location, here are the nearest stops:

Bus station：Da Chong 大冲
Subway Station：Hi-tech Park 高新园

（Chinese）深圳市高新技术产业园南区科技南十二路2号金蝶软件园A座VIP1会议室
（English）room is 401 Block-B Kingdee Software Park, 2 Keji 12th Road South, High-tech Industrial Park, Nanshan, Shenzhen

Theme: Chinese Law, IP / Copyright for Ecommerce businesses

- Participants: E-commerce Experts, Geek, Exporter&Importer, Self Employed Designer&Project Manager, Job Seeker, SME Entrepreneur, Internet Observer, Learner and VC.
- Content: 2 Presentation + Free Discussion + 1 Case Study + Networking

- Mission: Facilitate the communication between Western e-marketers and Chinese entrepreneurs; create platform for e-Commerce knowledge sharing and program presenting; create hub channels for e-marketers to coordinate with programmers, designers etc.; create platform for VC to interact with program leaders and entrepreneurs.
- Dress Code: Smart Casual
- For reservation, please email to info@szteam.com or call 15816859376.

We will use the SZteam.com office for the place, and pick Tuesday night 7pm to get people together.

What: Startups Shenzhen Meetup
For Who: People that are in startups or curious
When: Tuesday, Aug 9, 7pm to around 9pm
Where: SZteam.com coworking office, (see below)
Cost: Free
Dress: Casual

Agenda: This is the first one, I think lets just have an open round table for those who attend to see how many people are interested, what kind of startups we have attending, and if we want these meetings to be weekly, monthly. If we want them to have presentations, how-to, networking. etc.

For reservations:

email us at info@szteam.com

call us on 0755-86329218

or drop by:

深圳市南山区高新区南区粤兴三道6号南京大学深圳产学研基地大楼B区502号 518057

502 B-Block, Nanjing University Research Center Shenzhen Branch, 6 Gaoxing 3rd Road, High Tech Park South, Nanshan, Shenzhen 518057

NOTE

This building, 南京大学 (Nanjing University), is quite new here, so you cannot find it on the map now, but you can use the name of next door building, such as 中国地质大学产学研基地

by Shenzhen Metro:

Take the Shenzhen Metro to the  stop ‘Ke Yuan’ 科苑 on the Shekou line and get out at exit D, and it’s the building on your left.

by Shenzhen Buses:

1. 南山外国语学校高新分部，bus no:109、b606、b608、b682
2. 科苑南路，bus no:109、b682、m208
3. J1 or 364 to 万科东海岸 stop
4. 高新南十一道 bus 72

Larry Salibra discussed iphone apps, and here is the dual language presentation – apple iOS Apps

Peter Zheng from Kingdee spoke about their online SaaS E tracking system, I’m awaiting the file.

Ryan McNamara from Icontain discussed IContain – How GPS can drive Online Sales chinese

We had 3 speakers:

1. Larry Salibra, CEO Appartisan Mobile Apps, Guangzhou – speaking on apple mobile app development market
2. 郑伟彤 (Peter Zheng), Product Director in Kingdee, speaking on Business Model of Kuaidi100.com
3. Ryan McNamara , Marketing Director, I-Contain Wireless Technology Solutions, speaking on how GPS tracking affects online businesses.

Like I always say, I need feedback and hear what people want in order to have a successful anything, and we had a rocky road with the internet meetups, trying different formats, rooms, lengths, and schedules. But seems the best situation is to have a round table introduction of everyone in the room, speaker, 10 minute break, 2nd speaker, break, and then the 3rd speaker, to a case study, and then open floor networking and business card exchange.

Some people have even said they would prefer just networking, no need for the speakers…but I think it “puts meat on the bones” and gives some topic and education to the event. Even when there is just pure open networking at the end, most people filter out after 30 to 45 minutes.

And we don’t have drinks or food at the event…again, this is a free event, and the only sponsor right now really is Kingdee for giving us the venue, and the volunteers helping organize and speakers for spending their time to make the presentation and deliver it.

Overall, I am really happy passing our fifth meeting, and hopefully will plan out the next 6 or 7 meetings upfront with dates and get a long term agreement with Kingdee for the room.

Already outlining August (I know, there is July still to determine) where we have a speaker who wants to discuss intellectual property in China and trademark protection for ecommerce businesses…looking for a second speaker to complement it, already have some leads to fill it in.

Other topics coming up are payment processors, social learning / collaboration, and maybe advanced ecommerce listing tools.

Powerpoint presentations will be uploaded soon!

Regards,
Mike Michelini

Also, an additional speaker –> 郑伟彤, Product Director in Kingdee, speaking on Business Model of Kuaidi100.com
*******************************

The Shenzhen Internet Marketing Group is organizing a meetup on Saturday afternoon, June 18, in the afternoon from 1pm to approx 5 or 6pm.

1) cost – its FREE. the room is given to us for free from King Dee cmpany, and speakers are doing it as volunteers.

2) Directions, there is a map below to the exact location, here are the nearest stops:

Bus station：Da Chong 大冲
Subway Station：Hi-tech Park 高新园

（Chinese）深圳市高新技术产业园南区科技南十二路2号金蝶软件园A座VIP1会议室
（English）room is 401 Block-B Kingdee Software Park, 2 Keji 12th Road South, High-tech Industrial Park, Nanshan, Shenzhen

Theme: Mobile Apps / Marketing

3 Speakers:
1) Larry Salibra, CEO Appartisan Mobile Apps, Guangzhou – speaking on apple mobile app development market

2) 郑伟彤, Product Director in Kingdee, speaking on Business Model of Kuaidi100.com

3) Todd Kleperis , President I-Contain Wireless Technology Solutions, speaking on how GPS tracking affects online businesses.

- Participants: E-commerce Experts, Geek, Exporter&Importer, Self Employed Designer&Project Manager, Job Seeker, SME Entrepreneur, Internet Observer, Learner and VC.
- Content: 2 Presentation + Free Discussion + 1 Case Study + Networking

- Mission: Facilitate the communication between Western e-marketers and Chinese entrepreneurs; create platform for e-Commerce knowledge sharing and program presenting; create hub channels for e-marketers to coordinate with programmers, designers etc.; create platform for VC to interact with program leaders and entrepreneurs.
- Dress Code: Smart Casual
- For reservation, please email to info@szteam.com or call 15816859376.

Allen Qu, from Netconcepts.cn spoke about Chinese SEO – his ppt is here:
Baidu SEO

Tao bao strategies by Zhu Li

taobao-sales-optimization (1)

Cross border logistics, by Richard Li from 4px

Presentation–from 4px

148191823

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